What Are Private Label Rights?
Private Label Rights (PLR) and master resale rights generally refer to the purchase of all or some of the intellectual property rights to a product. In the internet marketing niche this is often the rights to resell an ebook, report, template or video. The idea behind these products is that it allows internet marketers and entrepreneurs to purchase a product which they can then either sell directly to customers, or use as they wish. Other uses could include use as content to attract new customers or as a base for a larger scale product that the marketer wishes to produce.